In a jaw-dropping attempt to gain internet clout, a female vlogger is now facing legal action after a video of her lying inside a freezer at an Alfamart convenience store went viral for all the wrong reasons.
What she likely thought was a harmless stunt quickly turned into a nationwide outrage, with netizens, health officials, and Alfamart management slamming the act as reckless, unhygienic, and disrespectful.
📹 The Viral Video That Sparked Public Fury
The now-infamous clip shows the vlogger opening a freezer chest meant for frozen goods like meat and ice cream, then climbing inside and lying down while laughing, as someone films her.
“It’s just for content!” she reportedly said before walking out of the store.
But instead of gaining followers, she attracted waves of criticism and possible criminal charges.
⚠️ Alfamart Responds: “We’re Taking Legal Action”
In an official statement, Alfamart Philippines condemned the behavior and announced they would be filing a formal complaint against the vlogger.
“This is a serious breach of hygiene and public safety. Our freezers are not props for entertainment. Legal action is underway to protect our customers and our brand.”
The company also emphasized that the freezer is strictly for food storage and should never be tampered with for any form of “content creation.”
😡 Netizens Outraged: “This Is Just Disgusting!”
Public reaction has been overwhelmingly negative:
“All this for views? This is disgusting and dangerous!”
“Freezers are for food, not for foolishness!”
“She deserves to face the consequences. This isn’t content — it’s a public health risk.”
Hashtags like #FreezerVlogger, #AlfamartIncident, and #ViralStupidity began trending online as netizens demanded accountability.
👮♂️ Possible Charges & Consequences
Legal experts say the vlogger could face:
Fines up to ₱100,000
Up to 6 months in jail depending on the charges filed
A nationwide ban from Alfamart branches
She may also face penalties under sanitation and public nuisance laws.
🤳 A Harsh Reminder: Not Everything for Views Is Worth It
In today’s content-hungry world, stunts like these highlight a dangerous trend: doing anything — even illegal or harmful — just to go viral.
“Freezers are for food, not for fame
CONVENIENCE store chain Alfamart said it will pursue legal action against a content creator who was seen lying inside one of its ice freezers in a video circulating on social media.
In a statement, the company condemned what it called the “unauthorized and harmful use” of store equipment, and confirmed it has launched a thorough investigation into the incident.
“We are compelled to pursue legal action against those responsible for the improper use of our store equipment,” Alfamart said. “This also extends to any other individuals who may imitate or adopt similar behavior, as it is crucial for us to protect our brand and reputation.”
The company said it immediately removed all affected ice products, thoroughly cleaned and sanitized the freezer, and replaced the inventory.
“We uphold the highest standards of hygiene and safety in our stores, and we took swift action to ensure the safety of our customers,” it added.
The incident is the latest in a string of social media stunts involving retail and food establishments, raising concerns over public safety and store security.
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