The actress, endorser, and beloved YouTuber Ivana Alawi continues to captivate her fans not just with her talent and beauty but also with her impressive ventures into business. People often say Ivana was born rich. As one of the top content creators in the Philippines, Ivana has demonstrated a strong sense of entrepreneurship that has propelled her to impressive financial heights.

What makes Ivana even more admirable is her transparency regarding her finances. She frequently engages with her audience about her tax obligations and how she allocates her earnings, fostering trust and relatability with her followers.

Ivana openly shared that her income from TikTok is primarily directed toward supporting her family, showcasing her dedication to their well-being. Meanwhile, her earnings from acting and YouTube are strategically invested in properties, reflecting her forward-thinking approach to wealth management.

She finally fulfilled her dream of launching her own skincare brand, Ivana Skin, after two years of planning. The product line includes body milks, soaps, creams, and more. She stated that she personally tested all her products to ensure their effectiveness and safety before releasing them to the public.

In the vlog where she introduced her brand, her family was also interviewed and shared their thoughts on Ivana’s skincare products. She highlighted that she welcomes resellers and distributors, noting that she herself used to be an online seller. Ivana quickly added that she not only wants to create effective beauty products but also wants to help online sellers and distributors who want to build a business by joining the Ivana Skin family.

Aside from her business ventures, the actress also owns several properties, including a mansion in Bahrain that was inherited from her Moroccan father. The entire home is decorated in white and pink, featuring two living rooms, seven bedrooms, and a luxury car. In 2022, Ivana and her family moved into a new house.

She gave a glimpse of the property while they were cleaning it—complete with a swimming pool and rooms dedicated for her mother and siblings. The house includes a large painting to welcome guests, white walls, plants, gray cushions, wooden accents, and a dining room. The upper floor houses bedrooms for her mother, siblings Mona and Hash, and herself.

Ivana also has a walk-in closet and a makeup room that doubles as a workspace. She mentioned that this is just their temporary residence while construction of another home is ongoing. In 2024, she officially unveiled her dream house. Upon entering Ivana’s living room, guests are greeted by a soothing palette of white and beige.

Ivana loves white and beige tones, which she explained provide a sense of calm. At the center of her living room is one of her prized possessions: a limited edition Mama Chair worth Php6,000. The room’s aesthetic is enhanced by a custom beige carpet that perfectly fits the area.

To add a playful touch to the space, she included a chess set and a sturdy coffee table, perfect for tong-its, mahjong, or casual gatherings with family and friends. While her furniture leans toward high-end Italian designs, Ivana’s fun-loving personality is evident in the smaller details.

Her Italian-imported dining table is surrounded by custom chairs designed by the same makers of Ferrari car seats. Though initially hesitant about the price, she now finds the chairs comfortable and considers them a worthy investment. Ivana also owns several vehicles.

These include her custom artist van. She has gifted cars to her family members as well—like the Ford Territory Titanium X worth Php1.6 million to her sister Mona for her birthday, and a brand-new Ford Expedition for her mother. She also gifted her brother Hash Alawi a plot of land for his future home.

Hash’s lot is located in the same subdivision where Ivana built her mother’s dream house. According to some websites, Ivana’s YouTube salary is at least Php5 million per month. She reportedly earned Php10 million in just a few hours of live selling on TikTok, not including her earnings from Instagram brand endorsements.

She has an estimated net worth of Php1.1 billion (around $20 million USD), thanks to her work as an actress, brand endorsements, investments, businesses, and substantial income from social media platforms like YouTube.

As a multitalented entertainer and successful YouTuber, Ivana has amassed significant wealth through her various endeavors. Her success in the entertainment industry, brand endorsements, and millions earned through YouTube, Instagram, and TikTok have all contributed to her financial prosperity.

While exact figures remain unverified, Ivana’s net worth is clearly in the multimillions. Beyond her financial achievements, her success is also rooted in her strong work ethic and determination. She continues to seize new opportunities and expand her reach, ensuring that her net worth grows along with her rising fame.

Ivana’s business acumen has also led her to launch her own merchandise line. She has collaborated with various brands and introduced her own beauty products and investment ventures. These efforts provide her with additional income sources, contributing to her overall net worth.

She also revealed that while she is dating, she’s not currently in a relationship. If she were to enter a new relationship, she’d prefer someone outside of showbiz, admitting she’s been on a few dates with showbiz personalities who only seemed to treat her like a “sugar mama.”

She added that she’s uncomfortable seeing her partner kiss someone else in a scene. Ivana didn’t name her past relationships, though some politicians have reportedly courted her—but she says she’s ignoring them for now. She shared that she’s actually easy to woo, but wants someone simple and genuinely willing to help others.

According to Christopher Min, Ivana was allegedly gifted a Php400 million mansion in Alabang—though this hasn’t been confirmed. Still, it’s said that Ivana earns so much from YouTube that she could easily afford to build such a house herself. Known for her generosity, she shares her blessings and helps many in need.

However, questions arose when a Php400 million mansion in Ayala Alabang surfaced under the name of Mayor Albee Benitez of Bacolod City. The problem is, Mayor Benitez reportedly still has an ongoing annulment case. Some people claimed to have seen Ivana and Benitez together in the U.S., saying Filipino witnesses confirmed their sightings.

Still, it remains unclear if Mayor Benitez is the politician Ivana referred to as courting her. Benitez was named the second richest congressman in 2018, according to the official House website’s Statement of Assets, Liabilities, and Net Worth summary, which listed his net worth at Php1 billion in 2018—a 1.1% increase from 2017.

Before entering politics in 2010, Benitez was a businessman. He founded the publicly listed Leisure & Resorts World Corporation and was the second richest congressman in 2018. He also owns numerous properties.

Ivana Alawi remains happy with what she does, especially knowing she’s able to help many people. However, she believes a time will come when she will focus more on herself. If she ever gets married, she would prefer someone older and more mature. She gave herself a two-year timeline, saying that maybe then she’d be ready to settle down and start a family.

As Ivana continues to rise in her career, both fans and netizens quickly praise her for her efforts and kindness. Many admire her humility, especially given her vast wealth and success. As she builds her business empire, fans are not only entertained by her content but also inspired by her journey.